It is a conspiracy to excel, a commitment to be excellent. Fundamentally, a philosophy, a way of being and thinking rather than a destination. Creating such a culture requires a vision of what is possible, a plan to set it in motion and the practices to generate it on an on-going basis. Recent economic trials have forced us to look hard at our values and what we value. Our brand reflects these truths. We stand for unsurpassed excellence. We embrace change while staying relevant in a fast-paced world. Ultimately, we escape short-term compromise to ensure prosperity across generations. Our business is founded on the principles of knowledge, purpose and timelessness. We strive for unique achievement based on the pillars of craftsmanship, focus, history and rarity.